The boAt story
boAt was founded in 2016 by Aman Gupta, Sameer Mehta and is owned today by Imagine Marketing Ltd. It is one of 10 Electronics & Mobility brands in this year's ranking, where it places #2.
Why people trust boAt
Its huge community of 'boAtheads' and strong after-sales network give it the recall of a mass brand.
The watch-out
Product reliability complaints and price wars in wearables test its trust scores.
Why boAt ranks #13
Brand Recall, scored 94 out of 100.
Consumer Trust & Sentiment, scored 74 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. boAt scores 81.10 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is boAt in WCRC's India's Most Trusted D2C Brands 2026?
boAt ranks #13 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 81.10 out of 100.
Why is boAt trusted?
Its huge community of 'boAtheads' and strong after-sales network give it the recall of a mass brand.
What is boAt's revenue?
₹2,931 Cr revenue (FY26), Imagine Marketing, as per the company's filed accounts or published results.
Who owns boAt?
boAt is owned by Imagine Marketing Ltd. It was founded in 2016 and is based in New Delhi.
What is boAt's biggest challenge?
Product reliability complaints and price wars in wearables test its trust scores.
Key facts
| Brand | boAt |
|---|---|
| Company / owner | Imagine Marketing Ltd |
| Headquarters | New Delhi, India |
| Founded | 2016 |
| Founder(s) | Aman Gupta, Sameer Mehta |
| Latest revenue | ₹2,931 Cr revenue (FY26), Imagine Marketing, as per company filings |
| Sector | Electronics & Mobility |
| Country of origin | India |
Sources
- Annual report of the parent company, Imagine Marketing Ltd, and financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data