The Mamaearth story
Mamaearth was founded in 2016 by Varun Alagh, Ghazal Alagh and is owned today by Honasa Consumer Ltd (listed). It is one of 20 Beauty & Personal Care brands in this year's ranking, where it places #2.
Why people trust Mamaearth
Made Safe certification and a clear 'goodness inside' promise built trust with young parents.
The watch-out
Growth slowed after its listing, and it must show the brand can win back momentum offline.
Why Mamaearth ranks #14
Brand Recall, scored 91 out of 100.
Brand Love, scored 74 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Mamaearth scores 80.96 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Mamaearth in WCRC's India's Most Trusted D2C Brands 2026?
Mamaearth ranks #14 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 80.96 out of 100.
Why is Mamaearth trusted?
Made Safe certification and a clear 'goodness inside' promise built trust with young parents.
What is Mamaearth's revenue?
₹2,067 Cr revenue (FY25), Honasa Consumer group, as per the company's filed accounts or published results.
Who owns Mamaearth?
Mamaearth is owned by Honasa Consumer Ltd (listed). It was founded in 2016 and is based in Gurugram.
What is Mamaearth's biggest challenge?
Growth slowed after its listing, and it must show the brand can win back momentum offline.
Key facts
| Brand | Mamaearth |
|---|---|
| Company / owner | Honasa Consumer Ltd (listed) |
| Headquarters | Gurugram, India |
| Founded | 2016 |
| Founder(s) | Varun Alagh, Ghazal Alagh |
| Latest revenue | ₹2,067 Cr revenue (FY25), Honasa Consumer group, as per company filings |
| Sector | Beauty & Personal Care |
| Country of origin | India |
Sources
- Annual report and financial results filed with the stock exchanges (BSE/NSE)
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data