The FreshToHome story
FreshToHome was founded in 2015 by Shan Kadavil, Mathew Joseph and is owned today by FreshToHome Foods. It is one of 17 Food & Beverage brands in this year's ranking, where it places #10.
Why people trust FreshToHome
Chemical-free promise built trust.
The watch-out
Losses persist.
Why FreshToHome ranks #52
Brand Positioning, scored 78 out of 100.
Brand Recall, scored 72 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. FreshToHome scores 74.68 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is FreshToHome in WCRC's India's Most Trusted D2C Brands 2026?
FreshToHome ranks #52 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 74.68 out of 100.
Why is FreshToHome trusted?
Chemical-free promise built trust.
What is FreshToHome's revenue?
₹421 Cr revenue (FY25), as per the company's filed accounts or published results.
Who owns FreshToHome?
FreshToHome is owned by FreshToHome Foods. It was founded in 2015 and is based in Bengaluru.
What is FreshToHome's biggest challenge?
Losses persist.
Key facts
| Brand | FreshToHome |
|---|---|
| Company / owner | FreshToHome Foods |
| Headquarters | Bengaluru, India |
| Founded | 2015 |
| Founder(s) | Shan Kadavil, Mathew Joseph |
| Latest revenue | ₹421 Cr revenue (FY25), as per company filings |
| Sector | Food & Beverage |
| Country of origin | India |
Sources
- Financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data