The Nat Habit story
Nat Habit was founded in 2019 by Akshay Ghulati, Sarita Ghulati and is owned today by Breathe Life Healthcare Pvt Ltd. It is one of 20 Beauty & Personal Care brands in this year's ranking, where it places #13.
Why people trust Nat Habit
Fresh, natural formulations build trust with conscious buyers.
The watch-out
Fresh products are harder to scale.
Why Nat Habit ranks #54
Consumer Trust & Sentiment, scored 78 out of 100.
Brand Recall, scored 64 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Nat Habit scores 74.18 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Nat Habit in WCRC's India's Most Trusted D2C Brands 2026?
Nat Habit ranks #54 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 74.18 out of 100.
Why is Nat Habit trusted?
Fresh, natural formulations build trust with conscious buyers.
What is Nat Habit's revenue?
₹106 Cr revenue (FY25), as per the company's filed accounts or published results.
Who owns Nat Habit?
Nat Habit is owned by Breathe Life Healthcare Pvt Ltd. It was founded in 2019 and is based in Gurugram.
What is Nat Habit's biggest challenge?
Fresh products are harder to scale.
Key facts
| Brand | Nat Habit |
|---|---|
| Company / owner | Breathe Life Healthcare Pvt Ltd |
| Headquarters | Gurugram, India |
| Founded | 2019 |
| Founder(s) | Akshay Ghulati, Sarita Ghulati |
| Latest revenue | ₹106 Cr revenue (FY25), as per company filings |
| Sector | Beauty & Personal Care |
| Country of origin | India |
Sources
- Annual report of the parent company, Breathe Life Healthcare Pvt Ltd, and financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data