The Furlenco story
Furlenco was founded in 2012 by Ajith Karimpana and is owned today by House of Kieraya. It is one of 13 Home & Living brands in this year's ranking, where it places #10.
Why people trust Furlenco
Flexible rentals build trust with young renters.
The watch-out
Rental is a niche model.
Why Furlenco ranks #78
Brand Positioning, scored 74 out of 100.
Brand Recall, scored 66 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Furlenco scores 70.00 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Furlenco in WCRC's India's Most Trusted D2C Brands 2026?
Furlenco ranks #78 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 70.00 out of 100.
Why is Furlenco trusted?
Flexible rentals build trust with young renters.
What is Furlenco's revenue?
₹229 Cr revenue (FY25), as per the company's filed accounts or published results.
Who owns Furlenco?
Furlenco is owned by House of Kieraya. It was founded in 2012 and is based in Bengaluru.
What is Furlenco's biggest challenge?
Rental is a niche model.
Key facts
| Brand | Furlenco |
|---|---|
| Company / owner | House of Kieraya |
| Headquarters | Bengaluru, India |
| Founded | 2012 |
| Founder(s) | Ajith Karimpana |
| Latest revenue | ₹229 Cr revenue (FY25), as per company filings |
| Sector | Home & Living |
| Country of origin | India |
Sources
- Financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data