The Hyphen story
Hyphen was founded in 2023 by Kriti Sanon (co-founder) and is owned today by Hyphen. It is one of 20 Beauty & Personal Care brands in this year's ranking, where it places #20.
Why people trust Hyphen
A clear simple routine and a famous founder drive trial.
The watch-out
Celebrity brands can fade quickly.
Why Hyphen ranks #87
Brand Positioning, scored 72 out of 100.
Consumer Trust & Sentiment, scored 66 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Hyphen scores 68.56 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Hyphen in WCRC's India's Most Trusted D2C Brands 2026?
Hyphen ranks #87 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 68.56 out of 100.
Why is Hyphen trusted?
A clear simple routine and a famous founder drive trial.
What is Hyphen's revenue?
₹50.4 Cr revenue (FY25), as per the company's filed accounts or published results.
Who owns Hyphen?
Hyphen is owned by Hyphen. It was founded in 2023 and is based in Mumbai.
What is Hyphen's biggest challenge?
Celebrity brands can fade quickly.
Key facts
| Brand | Hyphen |
|---|---|
| Company / owner | Hyphen |
| Headquarters | Mumbai, India |
| Founded | 2023 |
| Founder(s) | Kriti Sanon (co-founder) |
| Latest revenue | ₹50.4 Cr revenue (FY25), as per company filings |
| Sector | Beauty & Personal Care |
| Country of origin | India |
Sources
- Financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data