The Zappfresh story
Zappfresh was founded in 2015 by Deepanshu Manchanda and is owned today by DSM Fresh Foods Ltd (listed). It is one of 17 Food & Beverage brands in this year's ranking, where it places #16.
Why people trust Zappfresh
Hygiene-led processing builds trust.
The watch-out
Lower recall than Licious.
Why Zappfresh ranks #89
Brand Positioning, scored 72 out of 100.
Brand Recall, scored 60 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Zappfresh scores 68.28 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Zappfresh in WCRC's India's Most Trusted D2C Brands 2026?
Zappfresh ranks #89 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 68.28 out of 100.
Why is Zappfresh trusted?
Hygiene-led processing builds trust.
What is Zappfresh's revenue?
₹220.8 Cr revenue (FY26), DSM Fresh Foods, as per the company's filed accounts or published results.
Who owns Zappfresh?
Zappfresh is owned by DSM Fresh Foods Ltd (listed). It was founded in 2015 and is based in New Delhi.
What is Zappfresh's biggest challenge?
Lower recall than Licious.
Key facts
| Brand | Zappfresh |
|---|---|
| Company / owner | DSM Fresh Foods Ltd (listed) |
| Headquarters | New Delhi, India |
| Founded | 2015 |
| Founder(s) | Deepanshu Manchanda |
| Latest revenue | ₹220.8 Cr revenue (FY26), DSM Fresh Foods, as per company filings |
| Sector | Food & Beverage |
| Country of origin | India |
Sources
- Annual report and financial results filed with the stock exchanges (BSE/NSE)
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data