The Lifelong story
Lifelong was founded in 2014 by Bharat Kapoor and is owned today by Lifelong Online Retail. It is one of 13 Home & Living brands in this year's ranking, where it places #12.
Why people trust Lifelong
Affordable products sold widely online.
The watch-out
Low brand recall.
Why Lifelong ranks #96
Consumer Trust & Sentiment, scored 64 out of 100.
Brand Recall, scored 60 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Lifelong scores 63.10 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Lifelong in WCRC's India's Most Trusted D2C Brands 2026?
Lifelong ranks #96 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 63.10 out of 100.
Why is Lifelong trusted?
Affordable products sold widely online.
What is Lifelong's revenue?
₹540.5 Cr revenue (FY25), Lifelong Online Retail, as per the company's filed accounts or published results.
Who owns Lifelong?
Lifelong is owned by Lifelong Online Retail. It was founded in 2014 and is based in Gurugram.
What is Lifelong's biggest challenge?
Low brand recall.
Key facts
| Brand | Lifelong |
|---|---|
| Company / owner | Lifelong Online Retail |
| Headquarters | Gurugram, India |
| Founded | 2014 |
| Founder(s) | Bharat Kapoor |
| Latest revenue | ₹540.5 Cr revenue (FY25), Lifelong Online Retail, as per company filings |
| Sector | Home & Living |
| Country of origin | India |
Sources
- Financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data