The Nuuk story
Nuuk was founded in 2022 by Gazal Kalra, Shalabh Gupta and is owned today by Nuuklife Consumer Pvt Ltd. It is one of 13 Home & Living brands in this year's ranking, where it places #13.
Why people trust Nuuk
Design-led products have won early buyers.
The watch-out
Very young and small.
Why Nuuk ranks #97
Brand Positioning, scored 70 out of 100.
Brand Recall, scored 52 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Nuuk scores 63.06 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Nuuk in WCRC's India's Most Trusted D2C Brands 2026?
Nuuk ranks #97 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 63.06 out of 100.
Why is Nuuk trusted?
Design-led products have won early buyers.
What is Nuuk's revenue?
₹16 Cr FY25, as per the company's filed accounts or published results.
Who owns Nuuk?
Nuuk is owned by Nuuklife Consumer Pvt Ltd. It was founded in 2022 and is based in India.
What is Nuuk's biggest challenge?
Very young and small.
Key facts
| Brand | Nuuk |
|---|---|
| Company / owner | Nuuklife Consumer Pvt Ltd |
| Headquarters | India |
| Founded | 2022 |
| Founder(s) | Gazal Kalra, Shalabh Gupta |
| Latest revenue | ₹16 Cr FY25, as per company filings |
| Sector | Home & Living |
| Country of origin | India |
Sources
- Annual report of the parent company, Nuuklife Consumer Pvt Ltd, and financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data