The Pee Safe story
Pee Safe was founded in 2017 by Vikas Bagaria, Shreejit Sagar and is owned today by Redcliffe Hygiene Pvt Ltd. It is one of 20 Beauty & Personal Care brands in this year's ranking, where it places #16.
Why people trust Pee Safe
Breaking taboos around hygiene builds trust and goodwill.
The watch-out
The category is competitive and low-margin.
Why Pee Safe ranks #61
Consumer Trust & Sentiment, scored 76 out of 100.
Brand Recall, scored 68 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Pee Safe scores 73.44 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Pee Safe in WCRC's India's Most Trusted D2C Brands 2026?
Pee Safe ranks #61 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 73.44 out of 100.
Why is Pee Safe trusted?
Breaking taboos around hygiene builds trust and goodwill.
What is Pee Safe's revenue?
₹82 Cr revenue (FY25), Redcliffe Hygiene, as per the company's filed accounts or published results.
Who owns Pee Safe?
Pee Safe is owned by Redcliffe Hygiene Pvt Ltd. It was founded in 2017 and is based in Gurugram.
What is Pee Safe's biggest challenge?
The category is competitive and low-margin.
Key facts
| Brand | Pee Safe |
|---|---|
| Company / owner | Redcliffe Hygiene Pvt Ltd |
| Headquarters | Gurugram, India |
| Founded | 2017 |
| Founder(s) | Vikas Bagaria, Shreejit Sagar |
| Latest revenue | ₹82 Cr revenue (FY25), Redcliffe Hygiene, as per company filings |
| Sector | Beauty & Personal Care |
| Country of origin | India |
Sources
- Annual report of the parent company, Redcliffe Hygiene Pvt Ltd, and financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data