The mCaffeine story
mCaffeine was founded in 2016 by Tarun Sharma, Vikas Lachhwani and is owned today by Pep Technologies Pvt Ltd. It is one of 20 Beauty & Personal Care brands in this year's ranking, where it places #15.
Why people trust mCaffeine
A clear single-ingredient identity builds instant recall.
The watch-out
Revenue growth has slowed.
Why mCaffeine ranks #59
Brand Positioning, scored 78 out of 100.
Consumer Trust & Sentiment, scored 72 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. mCaffeine scores 73.66 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is mCaffeine in WCRC's India's Most Trusted D2C Brands 2026?
mCaffeine ranks #59 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 73.66 out of 100.
Why is mCaffeine trusted?
A clear single-ingredient identity builds instant recall.
What is mCaffeine's revenue?
₹239 Cr revenue (FY25), PEP Technologies, as per the company's filed accounts or published results.
Who owns mCaffeine?
mCaffeine is owned by Pep Technologies Pvt Ltd. It was founded in 2016 and is based in Mumbai.
What is mCaffeine's biggest challenge?
Revenue growth has slowed.
Key facts
| Brand | mCaffeine |
|---|---|
| Company / owner | Pep Technologies Pvt Ltd |
| Headquarters | Mumbai, India |
| Founded | 2016 |
| Founder(s) | Tarun Sharma, Vikas Lachhwani |
| Latest revenue | ₹239 Cr revenue (FY25), PEP Technologies, as per company filings |
| Sector | Beauty & Personal Care |
| Country of origin | India |
Sources
- Annual report of the parent company, Pep Technologies Pvt Ltd, and financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data