The Perfora story
Perfora was founded in 2020 by Jatan Bawa, Tushar Khurana and is owned today by Perfora. It is one of 20 Beauty & Personal Care brands in this year's ranking, where it places #17.
Why people trust Perfora
Dentist-approved, clean ingredients build trust.
The watch-out
It is small in a market dominated by giants.
Why Perfora ranks #75
Brand Positioning, scored 76 out of 100.
Brand Recall, scored 60 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Perfora scores 71.04 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Perfora in WCRC's India's Most Trusted D2C Brands 2026?
Perfora ranks #75 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 71.04 out of 100.
Why is Perfora trusted?
Dentist-approved, clean ingredients build trust.
What is Perfora's revenue?
₹42 Cr revenue (FY24, latest reported), as per the company's filed accounts or published results.
Who owns Perfora?
Perfora is owned by Perfora. It was founded in 2020 and is based in Gurugram.
What is Perfora's biggest challenge?
It is small in a market dominated by giants.
Key facts
| Brand | Perfora |
|---|---|
| Company / owner | Perfora |
| Headquarters | Gurugram, India |
| Founded | 2020 |
| Founder(s) | Jatan Bawa, Tushar Khurana |
| Latest revenue | ₹42 Cr revenue (FY24, latest reported), as per company filings |
| Sector | Beauty & Personal Care |
| Country of origin | India |
Sources
- Financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data