The SUGAR Cosmetics story
SUGAR Cosmetics was founded in 2015 by Vineeta Singh, Kaushik Mukherjee and is owned today by Vellvette Lifestyle Pvt Ltd. It is one of 20 Beauty & Personal Care brands in this year's ranking, where it places #5.
Why people trust SUGAR Cosmetics
Long-wear products designed for Indian conditions and a famous founder build trust.
The watch-out
Losses persist, and the makeup market is crowded.
Why SUGAR Cosmetics ranks #22
Brand Recall, scored 86 out of 100.
Consumer Trust & Sentiment, scored 76 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. SUGAR Cosmetics scores 78.66 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is SUGAR Cosmetics in WCRC's India's Most Trusted D2C Brands 2026?
SUGAR Cosmetics ranks #22 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 78.66 out of 100.
Why is SUGAR Cosmetics trusted?
Long-wear products designed for Indian conditions and a famous founder build trust.
What is SUGAR Cosmetics's revenue?
₹415 Cr revenue (FY25), Vellvette Lifestyle, as per the company's filed accounts or published results.
Who owns SUGAR Cosmetics?
SUGAR Cosmetics is owned by Vellvette Lifestyle Pvt Ltd. It was founded in 2015 and is based in Mumbai.
What is SUGAR Cosmetics's biggest challenge?
Losses persist, and the makeup market is crowded.
Key facts
| Brand | SUGAR Cosmetics |
|---|---|
| Company / owner | Vellvette Lifestyle Pvt Ltd |
| Headquarters | Mumbai, India |
| Founded | 2015 |
| Founder(s) | Vineeta Singh, Kaushik Mukherjee |
| Latest revenue | ₹415 Cr revenue (FY25), Vellvette Lifestyle, as per company filings |
| Sector | Beauty & Personal Care |
| Country of origin | India |
Sources
- Annual report of the parent company, Vellvette Lifestyle Pvt Ltd, and financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data