The BlueStone story
BlueStone was founded in 2011 by Gaurav Singh Kushwaha and is owned today by BlueStone Jewellery and Lifestyle Ltd (listed). It is one of 4 Jewellery & Eyewear brands in this year's ranking, where it places #3.
Why people trust BlueStone
BIS-hallmarked gold, certified diamonds and lifetime exchange make buyers confident about a high-value purchase.
The watch-out
It competes with Tanishq and CaratLane, both backed by deep trust and scale.
Why BlueStone ranks #20
Consumer Trust & Sentiment, scored 82 out of 100.
Brand Love, scored 74 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. BlueStone scores 79.06 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is BlueStone in WCRC's India's Most Trusted D2C Brands 2026?
BlueStone ranks #20 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 79.06 out of 100.
Why is BlueStone trusted?
BIS-hallmarked gold, certified diamonds and lifetime exchange make buyers confident about a high-value purchase.
What is BlueStone's revenue?
₹2,436 Cr revenue (FY26), BlueStone Jewellery and Lifestyle, as per the company's filed accounts or published results.
Who owns BlueStone?
BlueStone is owned by BlueStone Jewellery and Lifestyle Ltd (listed). It was founded in 2011 and is based in Bengaluru.
What is BlueStone's biggest challenge?
It competes with Tanishq and CaratLane, both backed by deep trust and scale.
Key facts
| Brand | BlueStone |
|---|---|
| Company / owner | BlueStone Jewellery and Lifestyle Ltd (listed) |
| Headquarters | Bengaluru, India |
| Founded | 2011 |
| Founder(s) | Gaurav Singh Kushwaha |
| Latest revenue | ₹2,436 Cr revenue (FY26), BlueStone Jewellery and Lifestyle, as per company filings |
| Sector | Jewellery & Eyewear |
| Country of origin | India |
Sources
- Annual report and financial results filed with the stock exchanges (BSE/NSE)
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data