The Yoga Bar story
Yoga Bar was founded in 2014 by Suhasini Sampath, Anindita Sampath and is owned today by ITC Ltd. It is one of 17 Food & Beverage brands in this year's ranking, where it places #6.
Why people trust Yoga Bar
ITC's ownership and clean ingredients build trust.
The watch-out
It competes with many protein-bar rivals.
Why Yoga Bar ranks #26
Consumer Trust & Sentiment, scored 80 out of 100.
Brand Recall, scored 74 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Yoga Bar scores 77.56 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Yoga Bar in WCRC's India's Most Trusted D2C Brands 2026?
Yoga Bar ranks #26 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 77.56 out of 100.
Why is Yoga Bar trusted?
ITC's ownership and clean ingredients build trust.
What is Yoga Bar's revenue?
₹201.7 Cr revenue (FY25), Sproutlife Foods (ITC), as per the company's filed accounts or published results.
Who owns Yoga Bar?
Yoga Bar is owned by ITC Ltd. It was founded in 2014 and is based in Bengaluru.
What is Yoga Bar's biggest challenge?
It competes with many protein-bar rivals.
Key facts
| Brand | Yoga Bar |
|---|---|
| Company / owner | ITC Ltd |
| Headquarters | Bengaluru, India |
| Founded | 2014 |
| Founder(s) | Suhasini Sampath, Anindita Sampath |
| Latest revenue | ₹201.7 Cr revenue (FY25), Sproutlife Foods (ITC), as per company filings |
| Sector | Food & Beverage |
| Country of origin | India |
Sources
- Annual report of the parent company, ITC Ltd, and financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data