Official ranking by WCRC. Original at wcrcleaders.com
#28 of 100 – Home & Living

The Sleep Company

A mattress and chairs brand using patented SmartGRID technology.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 78/100
The Sleep Company ranked #28 in India's Most Trusted D2C Brands 2026 by WCRC
Trust Score77.46out of 100
India D2C rank#28 of 100
HeadquartersMumbai
Founded2019
Latest revenue₹499 Cr revenue (FY25)
Trust pillar78/100

The story of The Sleep Company

The Sleep Company was founded in 2019 by Priyanka Salot, Harshil Salot and is owned today by The Sleep Company. It is one of 13 Home & Living brands in this year's ranking, where it places #3.

Why people trust The Sleep Company

Patented comfort tech and trials build trust.

The watch-out

Competitive mattress market.

Why The Sleep Company ranks #28

Strongest of the four trust-led pillars

Brand Positioning, scored 82 out of 100.

Room to grow

Brand Recall, scored 76 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. The Sleep Company scores 77.46 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
78
Brand Recall (18%)
76
Brand Positioning (15%)
82
Brand Love (15%)
76
Product, Innovation & Delivery (10%)
78
Digital & Financial Soundness (6%)
78
Governance & ESG (4%)
66

Versus its nearest rivals

Questions people ask

What rank is The Sleep Company in WCRC's India's Most Trusted D2C Brands 2026?

The Sleep Company ranks #28 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 77.46 out of 100.

Why is The Sleep Company trusted?

Patented comfort tech and trials build trust.

What is The Sleep Company's revenue?

₹499 Cr revenue (FY25), as per the company's filed accounts or published results.

Who owns The Sleep Company?

The Sleep Company is owned by The Sleep Company. It was founded in 2019 and is based in Mumbai.

What is The Sleep Company's biggest challenge?

Competitive mattress market.

Key facts

BrandThe Sleep Company
Company / ownerThe Sleep Company
HeadquartersMumbai, India
Founded2019
Founder(s)Priyanka Salot, Harshil Salot
Latest revenue₹499 Cr revenue (FY25), as per company filings
SectorHome & Living
Country of originIndia

Sources

  • Financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer

Financials. Only brands whose owners publish financial results were considered for this research. Brands that do not publish their financials have not been assessed or ranked.

Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand, and it is not investment, financial or purchasing advice.

Facts and figures. Revenue is shown as reported in company filings and published results for the latest available financial year. WCRC has not audited these figures. Scores reflect WCRC's assessment at the time of research and may be revised.

Trademarks. Brand names and trademarks belong to their owners. Their use here does not imply any affiliation with or endorsement by WCRC.

Corrections. To report an error or request a review, write to consulting@wcrcint.com.