MB-255 · Telecom & Connectivity · Technology, Digital & Telecom
AirtelMegaBrand · Broadband and fixed-line
Airtel is the MegaBrand for Broadband and fixed-line in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as JioFiber, BSNL Bharat Fibre, ACT Fibernet, Hathway and Excitel.
- MegaBrand
- Airtel
- Category
- Broadband and fixed-line
- Industry
- Telecom & Connectivity
- Sector
- Technology, Digital & Telecom
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-255 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Telecom & Connectivity; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Broadband and fixed-line, Airtel is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Airtel on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Broadband and fixed-line in India?
Airtel is the MegaBrand for Broadband and fixed-line in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Airtel?
JioFiber, BSNL Bharat Fibre, ACT Fibernet, Hathway and Excitel were assessed alongside Airtel, in the same fieldwork and on the same 50 parameters.
Is Airtel in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Airtel, is in contention for Industry MegaBrand in Telecom & Connectivity and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Telecom & Connectivity
How to cite
WCRC Intelligence, "Airtel — MegaBrand, Broadband and fixed-line", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/airtel
Free to read and quote with attribution to WCRC Intelligence and a link to this page.