MB-259 · Telecom & Connectivity · Technology, Digital & Telecom
ViMegaBrand · Prepaid and value-added services
Vi is the MegaBrand for Prepaid and value-added services in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Jio, Airtel, BSNL, MTNL and Jio Prepaid.
- MegaBrand
- Vi
- Category
- Prepaid and value-added services
- Industry
- Telecom & Connectivity
- Sector
- Technology, Digital & Telecom
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-259 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Telecom & Connectivity; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Prepaid and value-added services, Vi is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Vi on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Prepaid and value-added services in India?
Vi is the MegaBrand for Prepaid and value-added services in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Vi?
Jio, Airtel, BSNL, MTNL and Jio Prepaid were assessed alongside Vi, in the same fieldwork and on the same 50 parameters.
Is Vi in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Vi, is in contention for Industry MegaBrand in Telecom & Connectivity and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Telecom & Connectivity
How to cite
WCRC Intelligence, "Vi — MegaBrand, Prepaid and value-added services", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/vi
Free to read and quote with attribution to WCRC Intelligence and a link to this page.