MB-089 · Home Improvement & Furnishing · Consumer Goods & Everyday Living
Asian PaintsMegaBrand · Decorative paints
Asian Paints is the MegaBrand for Decorative paints in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Berger Paints, Nerolac, Dulux, Indigo Paints and JSW Paints.
- MegaBrand
- Asian Paints
- Category
- Decorative paints
- Industry
- Home Improvement & Furnishing
- Sector
- Consumer Goods & Everyday Living
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-089 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Home Improvement & Furnishing; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Decorative paints, Asian Paints is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Asian Paints on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Decorative paints in India?
Asian Paints is the MegaBrand for Decorative paints in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Asian Paints?
Berger Paints, Nerolac, Dulux, Indigo Paints and JSW Paints were assessed alongside Asian Paints, in the same fieldwork and on the same 50 parameters.
Is Asian Paints in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Asian Paints, is in contention for Industry MegaBrand in Home Improvement & Furnishing and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Home Improvement & Furnishing
- Dr. FixitWaterproofing and construction chemicals — retail
- FevicolAdhesives and sealants
- CenturyPlyPlywood and laminates
- KajariaTiles and sanitaryware
- JaquarBath fittings and faucets
- LivspaceModular kitchens and wardrobes
- Godrej InterioFurniture
- SleepwellMattresses and sleep
- Bombay DyeingHome textiles and furnishings
- HawkinsKitchenware and cookware
- Home CentreHome decor and organisation
- FenestauPVC windows and doors
How to cite
WCRC Intelligence, "Asian Paints — MegaBrand, Decorative paints", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/asian-paints
Free to read and quote with attribution to WCRC Intelligence and a link to this page.