MB-093 · Home Improvement & Furnishing · Consumer Goods & Everyday Living
KajariaMegaBrand · Tiles and sanitaryware
Kajaria is the MegaBrand for Tiles and sanitaryware in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Somany, Nitco, Hindware, Orient Bell and Asian Granito.
- MegaBrand
- Kajaria
- Category
- Tiles and sanitaryware
- Industry
- Home Improvement & Furnishing
- Sector
- Consumer Goods & Everyday Living
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-093 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Home Improvement & Furnishing; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Tiles and sanitaryware, Kajaria is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Kajaria on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Tiles and sanitaryware in India?
Kajaria is the MegaBrand for Tiles and sanitaryware in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Kajaria?
Somany, Nitco, Hindware, Orient Bell and Asian Granito were assessed alongside Kajaria, in the same fieldwork and on the same 50 parameters.
Is Kajaria in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Kajaria, is in contention for Industry MegaBrand in Home Improvement & Furnishing and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Home Improvement & Furnishing
- Asian PaintsDecorative paints
- Dr. FixitWaterproofing and construction chemicals — retail
- FevicolAdhesives and sealants
- CenturyPlyPlywood and laminates
- JaquarBath fittings and faucets
- LivspaceModular kitchens and wardrobes
- Godrej InterioFurniture
- SleepwellMattresses and sleep
- Bombay DyeingHome textiles and furnishings
- HawkinsKitchenware and cookware
- Home CentreHome decor and organisation
- FenestauPVC windows and doors
How to cite
WCRC Intelligence, "Kajaria — MegaBrand, Tiles and sanitaryware", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/kajaria
Free to read and quote with attribution to WCRC Intelligence and a link to this page.