MB-144 · Quick Service & Casual Dining · Retail & Commerce
Baskin-RobbinsMegaBrand · Beverage and dessert chains
Baskin-Robbins is the MegaBrand for Beverage and dessert chains in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Naturals, Cream Stone, Keventers, Chaayos and MOD Ice Cream.
- MegaBrand
- Baskin-Robbins
- Category
- Beverage and dessert chains
- Industry
- Quick Service & Casual Dining
- Sector
- Retail & Commerce
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-144 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Quick Service & Casual Dining; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Beverage and dessert chains, Baskin-Robbins is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Baskin-Robbins on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Beverage and dessert chains in India?
Baskin-Robbins is the MegaBrand for Beverage and dessert chains in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Baskin-Robbins?
Naturals, Cream Stone, Keventers, Chaayos and MOD Ice Cream were assessed alongside Baskin-Robbins, in the same fieldwork and on the same 50 parameters.
Is Baskin-Robbins in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Baskin-Robbins, is in contention for Industry MegaBrand in Quick Service & Casual Dining and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Quick Service & Casual Dining
How to cite
WCRC Intelligence, "Baskin-Robbins — MegaBrand, Beverage and dessert chains", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/baskin-robbins
Free to read and quote with attribution to WCRC Intelligence and a link to this page.