MB-143 · Quick Service & Casual Dining · Retail & Commerce
StarbucksMegaBrand · Coffee chains
Starbucks is the MegaBrand for Coffee chains in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Cafe Coffee Day, Third Wave Coffee, Blue Tokai, Costa Coffee and Barista.
- MegaBrand
- Starbucks
- Category
- Coffee chains
- Industry
- Quick Service & Casual Dining
- Sector
- Retail & Commerce
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-143 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Quick Service & Casual Dining; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Coffee chains, Starbucks is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Starbucks on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Coffee chains in India?
Starbucks is the MegaBrand for Coffee chains in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Starbucks?
Cafe Coffee Day, Third Wave Coffee, Blue Tokai, Costa Coffee and Barista were assessed alongside Starbucks, in the same fieldwork and on the same 50 parameters.
Is Starbucks in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Starbucks, is in contention for Industry MegaBrand in Quick Service & Casual Dining and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Quick Service & Casual Dining
How to cite
WCRC Intelligence, "Starbucks — MegaBrand, Coffee chains", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/starbucks
Free to read and quote with attribution to WCRC Intelligence and a link to this page.