MB-449 · Apparel & Fashion · Lifestyle, Fashion & Luxury
Levi'sMegaBrand · Denim and casual staples
Levi's is the MegaBrand for Denim and casual staples in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Wrangler, Pepe Jeans, Spykar, Lee and Killer.
- MegaBrand
- Levi's
- Category
- Denim and casual staples
- Industry
- Apparel & Fashion
- Sector
- Lifestyle, Fashion & Luxury
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-449 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Apparel & Fashion; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Denim and casual staples, Levi's is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Levi's on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Denim and casual staples in India?
Levi's is the MegaBrand for Denim and casual staples in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Levi's?
Wrangler, Pepe Jeans, Spykar, Lee and Killer were assessed alongside Levi's, in the same fieldwork and on the same 50 parameters.
Is Levi's in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Levi's, is in contention for Industry MegaBrand in Apparel & Fashion and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Apparel & Fashion
- RaymondMenswear — formal and workwear
- Peter EnglandMenswear — casual and everyday
- ANDWomenswear — Western and contemporary
- ManyavarEthnic and occasion wear
- JockeyInnerwear and loungewear
- FirstCryKidswear
- ZudioFast fashion and value apparel
- ZaraFast fashion — international
- SabyasachiDesigner and couture
- The Souled StoreDirect-to-consumer fashion
How to cite
WCRC Intelligence, "Levi's — MegaBrand, Denim and casual staples", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/levis
Free to read and quote with attribution to WCRC Intelligence and a link to this page.