MB-455 · Apparel & Fashion · Lifestyle, Fashion & Luxury
The Souled StoreMegaBrand · Direct-to-consumer fashion
The Souled Store is the MegaBrand for Direct-to-consumer fashion in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Bewakoof, Bonkers Corner, Snitch, Urbanic and Newme.
- MegaBrand
- The Souled Store
- Category
- Direct-to-consumer fashion
- Industry
- Apparel & Fashion
- Sector
- Lifestyle, Fashion & Luxury
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-455 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Apparel & Fashion; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Direct-to-consumer fashion, The Souled Store is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · The Souled Store on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Direct-to-consumer fashion in India?
The Souled Store is the MegaBrand for Direct-to-consumer fashion in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside The Souled Store?
Bewakoof, Bonkers Corner, Snitch, Urbanic and Newme were assessed alongside The Souled Store, in the same fieldwork and on the same 50 parameters.
Is The Souled Store in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including The Souled Store, is in contention for Industry MegaBrand in Apparel & Fashion and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Apparel & Fashion
- RaymondMenswear — formal and workwear
- Peter EnglandMenswear — casual and everyday
- ANDWomenswear — Western and contemporary
- ManyavarEthnic and occasion wear
- Levi'sDenim and casual staples
- JockeyInnerwear and loungewear
- FirstCryKidswear
- ZudioFast fashion and value apparel
- ZaraFast fashion — international
- SabyasachiDesigner and couture
How to cite
WCRC Intelligence, "The Souled Store — MegaBrand, Direct-to-consumer fashion", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/the-souled-store
Free to read and quote with attribution to WCRC Intelligence and a link to this page.