MB-249 · Consumer Internet & Digital Platforms · Technology, Digital & Telecom
OLXMegaBrand · Classifieds and local marketplaces
OLX is the MegaBrand for Classifieds and local marketplaces in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Quikr, Facebook Marketplace, Cars24, Sulekha and Justdial.
- MegaBrand
- OLX
- Category
- Classifieds and local marketplaces
- Industry
- Consumer Internet & Digital Platforms
- Sector
- Technology, Digital & Telecom
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-249 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Consumer Internet & Digital Platforms; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Classifieds and local marketplaces, OLX is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · OLX on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Classifieds and local marketplaces in India?
OLX is the MegaBrand for Classifieds and local marketplaces in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside OLX?
Quikr, Facebook Marketplace, Cars24, Sulekha and Justdial were assessed alongside OLX, in the same fieldwork and on the same 50 parameters.
Is OLX in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including OLX, is in contention for Industry MegaBrand in Consumer Internet & Digital Platforms and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Consumer Internet & Digital Platforms
- GoogleSearch and discovery
- WhatsAppSocial networking and communication
- InstagramShort-form video and creator platforms
- 99acresReal estate platforms
- LinkedInJobs and professional networking
- Shaadi.comMatrimony and dating
- Urban CompanyLocal services and home services
- BookMyShowTicketing and events platforms
- Ludo KingOnline social and free-to-play gaming platforms
- ChatGPTConsumer AI assistants and tools
All 11 MegaBrands in Consumer Internet & Digital Platforms →
How to cite
WCRC Intelligence, "OLX — MegaBrand, Classifieds and local marketplaces", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/olx
Free to read and quote with attribution to WCRC Intelligence and a link to this page.