MB-068 · Home & Fabric Care · Consumer Goods & Everyday Living
Surf ExcelMegaBrand · Laundry detergents — powder and bar
Surf Excel is the MegaBrand for Laundry detergents — powder and bar in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Ariel, Nirma, Rin, Tide and Ghadi.
- MegaBrand
- Surf Excel
- Category
- Laundry detergents — powder and bar
- Industry
- Home & Fabric Care
- Sector
- Consumer Goods & Everyday Living
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-068 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Home & Fabric Care; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Laundry detergents — powder and bar, Surf Excel is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Surf Excel on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Laundry detergents — powder and bar in India?
Surf Excel is the MegaBrand for Laundry detergents — powder and bar in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Surf Excel?
Ariel, Nirma, Rin, Tide and Ghadi were assessed alongside Surf Excel, in the same fieldwork and on the same 50 parameters.
Is Surf Excel in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Surf Excel, is in contention for Industry MegaBrand in Home & Fabric Care and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Home & Fabric Care
How to cite
WCRC Intelligence, "Surf Excel — MegaBrand, Laundry detergents — powder and bar", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/surf-excel
Free to read and quote with attribution to WCRC Intelligence and a link to this page.