Industry · Consumer Goods & Everyday Living
Home & Fabric Care
9 MegaBrands lead the Home & Fabric Care industry in India in 2026–27. Each is the benchmark brand of its category in the MegaBrands 501, selected by research alone. The Industry MegaBrand for Home & Fabric Care will be drawn from this list and recognised at the National Conclave on 18 March 2027.
| ID | MegaBrand | Category | Industry | Market | Assessed alongside |
|---|---|---|---|---|---|
| MB-068 | Surf Excel | Laundry detergents — powder and bar | Home & Fabric Care | B2C | Ariel, Nirma, Rin, Tide, Ghadi |
| MB-069 | Ariel | Laundry detergents — liquid | Home & Fabric Care | B2C | Surf Excel Matic, Tide, Genteel, Henko, Nirma Liquid |
| MB-070 | Downy | Fabric conditioners and post-wash | Home & Fabric Care | B2C | Comfort, Safewash, Ezee, Godrej Genteel, Laundrin |
| MB-071 | Vim | Dishwashing | Home & Fabric Care | B2C | Pril, Exo, Finish, Xpert, Dettol Dishwash |
| MB-072 | Lizol | Surface and floor cleaners | Home & Fabric Care | B2C | Domex, Colin, Mr Muscle, Gainda, Patanjali Floor Cleaner |
| MB-073 | Harpic | Toilet and bathroom hygiene | Home & Fabric Care | B2C | Domex, Sanifresh, Colin, Mr Muscle, Lizol Toilet |
| MB-074 | Good Knight | Household insecticides | Home & Fabric Care | B2C | All Out, Mortein, Maxo, Hit, Baygon |
| MB-075 | Odonil | Air care and fresheners | Home & Fabric Care | B2C | Ambi Pur, Airwick, Godrej aer, Poo Pourri, Involve |
| MB-076 | Savlon | Disinfectants and antiseptics | Home & Fabric Care | B2C | Dettol, Lifebuoy, Suthol, Lizol Disinfectant, Domex |
How to cite
WCRC Intelligence, "MegaBrands 501 — India's Benchmark Brands (2026–27 Founding Edition)", https://www.wcrcint.com/megabrands-501
Free to read and quote with attribution to WCRC Intelligence and a link to this page.