MB-043 · Beverages · Consumer Goods & Everyday Living
Thums UpMegaBrand · Carbonated soft drinks — Indian legacy
Thums Up is the MegaBrand for Carbonated soft drinks — Indian legacy in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Pepsi, Campa Cola, Sprite, Limca and Coca-Cola.
- MegaBrand
- Thums Up
- Category
- Carbonated soft drinks — Indian legacy
- Industry
- Beverages
- Sector
- Consumer Goods & Everyday Living
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-043 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Beverages; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Carbonated soft drinks — Indian legacy, Thums Up is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Thums Up on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Carbonated soft drinks — Indian legacy in India?
Thums Up is the MegaBrand for Carbonated soft drinks — Indian legacy in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Thums Up?
Pepsi, Campa Cola, Sprite, Limca and Coca-Cola were assessed alongside Thums Up, in the same fieldwork and on the same 50 parameters.
Is Thums Up in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Thums Up, is in contention for Industry MegaBrand in Beverages and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Beverages
- Coca-ColaCarbonated soft drinks — cola
- RealPackaged juices and nectars
- BisleriPackaged drinking water
- StingEnergy and sports drinks
- Tata TeaTea — national
- VahdamTea — premium and specialty
- NescaféCoffee — instant
- Blue TokaiCoffee — roast, ground and specialty
- BournvitaHealth and malted beverages
- Royal StagSpirits — whisky
- SmirnoffSpirits — white and other
- KingfisherBeer and wine
How to cite
WCRC Intelligence, "Thums Up — MegaBrand, Carbonated soft drinks — Indian legacy", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/thums-up
Free to read and quote with attribution to WCRC Intelligence and a link to this page.