MB-276 · Enterprise Software & Platforms · Technology, Digital & Telecom
WorkdayMegaBrand · HR technology
Workday is the MegaBrand for HR technology in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as SAP SuccessFactors, Darwinbox, Keka, Zoho People and greytHR.
- MegaBrand
- Workday
- Category
- HR technology
- Industry
- Enterprise Software & Platforms
- Sector
- Technology, Digital & Telecom
- Market
- business (B2B)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-276 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Enterprise Software & Platforms; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of HR technology, Workday is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Workday on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for HR technology in India?
Workday is the MegaBrand for HR technology in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Workday?
SAP SuccessFactors, Darwinbox, Keka, Zoho People and greytHR were assessed alongside Workday, in the same fieldwork and on the same 50 parameters.
Is Workday in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Workday, is in contention for Industry MegaBrand in Enterprise Software & Platforms and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Enterprise Software & Platforms
How to cite
WCRC Intelligence, "Workday — MegaBrand, HR technology", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/workday
Free to read and quote with attribution to WCRC Intelligence and a link to this page.