MegaBrands 501India's benchmark brands · 2026–27

Industry · Financial Services

Insurance

11 MegaBrands lead the Insurance industry in India in 2026–27. Each is the benchmark brand of its category in the MegaBrands 501, selected by research alone. The Industry MegaBrand for Insurance will be drawn from this list and recognised at the National Conclave on 18 March 2027.

IDMegaBrandCategoryIndustryMarketAssessed alongside
MB-197LICLife insurance — public sectorInsuranceB2CSBI Life, HDFC Life, ICICI Prudential, Max Life, Postal Life Insurance
MB-198HDFC LifeLife insurance — private sectorInsuranceB2CICICI Prudential, SBI Life, Max Life, Bajaj Allianz Life, Tata AIA
MB-199Star HealthHealth insuranceInsuranceB2CNiva Bupa, Care Health, HDFC ERGO, Aditya Birla Health, ManipalCigna
MB-200ICICI LombardMotor insuranceInsuranceB2CBajaj Allianz, HDFC ERGO, Tata AIG, Go Digit, Reliance General
MB-201New India AssuranceGeneral and property insuranceInsuranceB2COriental Insurance, United India, National Insurance, ICICI Lombard, Bajaj Allianz
MB-202Bajaj AllianzInsurance — private general and multilineInsuranceB2CTata AIG, Reliance General, SBI General, Go Digit, Cholamandalam MS
MB-203Max LifeTerm and pure protectionInsuranceB2CTata AIA, Bajaj Allianz Life, PNB MetLife, Click2Protect, iProtect
MB-204SBI LifeLife insurance — bancassurance and savingsInsuranceB2CKotak Life, Canara HSBC Life, Aditya Birla Sun Life, IndiaFirst Life, Star Union Dai-ichi
MB-230Tata AIGCorporate and group insuranceInsuranceB2BICICI Lombard, Bajaj Allianz, HDFC ERGO, New India Assurance, Oriental
MB-231GIC ReReinsuranceInsuranceB2BMunich Re India, Swiss Re India, ITI Re, SCOR India, Hannover Re India
MB-232Niva BupaEmployee benefits and group health insuranceInsuranceB2BStar Health, Care Health, Aditya Birla Health, ICICI Lombard Group, ManipalCigna

How to cite

WCRC Intelligence, "MegaBrands 501 — India's Benchmark Brands (2026–27 Founding Edition)", https://www.wcrcint.com/megabrands-501

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