What to review
Check the definition, denominator and reporting interval. Identify who can act on the result and what other evidence they need.
A practical example
A total sales figure may not explain whether new customers return. A retention question needs a measure that follows the relevant customers over time.
Keep the claim in scope
Do not select a metric solely because it is easy to report or presents a favourable story.
Research and editorial context
A useful management framework makes a decision easier to examine. It should identify its assumptions and the evidence needed to challenge them. These notes are practical WCRC interpretation, not measured outcomes or recommendations for investing in a particular company.
Examples illustrate a decision and do not describe a named organisation's conduct. This is a reference note, not a new research finding or an award outcome.
Read the relevant WCRC material
These links provide WCRC context. Individual properties retain their own eligibility, evidence requirements and limitations.