What to review
Read the underlying sources and make the reasoning visible. Distinguish a company's explanation from the publication's interpretation.
A practical example
An earnings release can provide figures for a management discussion. The discussion is the writer's analysis, while the figures remain attributed to the release.
Keep the claim in scope
Do not describe a synthesis of public sources as first-hand reporting or proprietary findings.
Research and editorial context
Readers should be able to distinguish reporting, analysis and commissioned communication. Read sources and disclosures before treating an article as evidence for a comparative claim. The guides here do not rank publishers or promise coverage, audience growth or search placement.
Examples illustrate a decision and do not describe a named organisation's conduct. This is a reference note, not a new research finding or an award outcome.
Read the relevant WCRC material
These links provide WCRC context. Individual properties retain their own eligibility, evidence requirements and limitations.