WCRC

Recognition A–Z / Research and evidence

Survey sample design

Sample design describes how people or entities are selected for a survey. It shapes which population the resulting responses can help describe.

What to review

Review recruitment, eligibility, fieldwork dates and exclusions. Ask whether the selection method leaves important groups with little chance of inclusion.

A practical example

A survey circulated only through a professional membership may miss workers outside that membership. A broad topic does not make the sample broadly representative.

Keep the claim in scope

Never infer a national or global population solely from the number of responses. The selection process matters.

Research and editorial context

A result is meaningful within its methodology. Match the research question, assessed universe and measurement period before making a comparison. These reference notes explain evaluation concepts; they do not add indicators, weights or thresholds to any published WCRC study.

Examples illustrate a decision and do not describe a named organisation's conduct. This is a reference note, not a new research finding or an award outcome.

Read the relevant WCRC material

These links provide WCRC context. Individual properties retain their own eligibility, evidence requirements and limitations.