UK's Most Powerful 100 Brands 2026 › Aston Martin
#38 of 100 – Automotive & Mobility

Aston Martin

Gaydon-based maker of luxury sports cars and grand tourers, including the DB12, Vantage, DBX and the Valhalla hypercar.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Provisional score
WCRC UK's Most Powerful 100 Brands 2026 badge: Aston Martin #38
Power Score66.04out of 100
UK rank#38 of 100
HeadquartersGaydon, England
Founded1913
Latest revenue£1.3bn revenue
Global rankOutside top 100

Aston Martin in brief

  • Rank: #38 of 100 in UK's Most Powerful 100 Brands 2026; #2 of 2 in Automotive & Mobility.
  • WCRC Power Score: 66.04 out of 100.
  • Founded: 1913, by Lionel Martin and Robert Bamford.
  • Owner: Aston Martin Lagonda Global Holdings plc, Gaydon, England.
  • Leadership: Adrian Hallmark, Chief Executive Officer.
  • Latest revenue: £1.3bn revenue (FY2025, year to Dec 2025, -20.6%), group revenue of Aston Martin Lagonda Global Holdings plc, as per company filings.

What makes Aston Martin powerful

Few car names carry Aston Martin's mix of British style, racing history and screen glamour. Founded in London in 1913 by Lionel Martin and Robert Bamford, it is now built in Gaydon, Warwickshire, and its range runs from the Vantage and DB12 sports cars to the DBX SUV and the mid-engined Valhalla hypercar.

The brand's appeal lets it charge high prices on low volumes, with 5,448 cars wholesaled in 2025, down from 6,030. Its link with Formula 1 keeps the name in front of a global audience every race weekend, and chief executive Adrian Hallmark, formerly of Bentley, is focused on higher margins and special editions. Management expects a material improvement in free cash flow in 2026 and annualised savings of around 40 million pounds from its cost programme.

Aston Martin wholesaled 5,448 cars in 2025, down 9.7% on the year before.

Why Aston Martin ranks #38

Aston Martin ranks 38th with a WCRC Power Score of 66.04, just below Next and above Raspberry Pi. Positioning and recall (78) is one of the strongest in its band, carried by British sports car heritage, James Bond and Formula 1. Product and innovation (68) is solid, but Trust (62), Sustainability and governance (58) and especially Digital and financial (52) hold it back, after revenue fell 21% in 2025 and losses widened to 364 million pounds.

The Achilles' heel

Aston Martin has struggled to make money for most of its history. Revenue fell 21% to 1.26 billion pounds in 2025, the pre-tax loss widened 26% to 364 million pounds, and up to 20% of staff are expected to leave under its latest cost programme. High debt and US tariffs leave it reliant on investors for support.

The 2026 story

Aston Martin's 2025 results in February 2026 showed revenue down 21% to 1.26 billion pounds and a pre-tax loss of 364 million pounds, wider than the 289 million pound loss of 2024, though free cash flow turned positive in the fourth quarter. Adrian Hallmark said the company had "navigated a highly challenging trading environment whilst delivering on critical operational milestones." It plans to cut up to a fifth of its workforce and expects 2026 volumes similar to 2025.

Pillar profile

Brand Positioning & Recall (28%)
78
Consumer Trust & Sentiment (26%)
62
Product, Innovation & Delivery (20%)
68
Sustainability, Governance & ESG (16%)
58
Digital Presence & Financial Soundness (10%)
52

Provisional desk scores out of 100, for the WCRC Business Intelligence Unit to validate.

Versus its nearest rivals

36NatWestBanking · 66.2837NextRetail · 66.1238Aston MartinAutomotive · 66.0439Raspberry PiTechnology · 65.9640GlenfiddichDrinks · 65.96

Questions people ask

What rank is Aston Martin in WCRC's UK's Most Powerful Brands 2026?

Aston Martin ranks #38 of 100 in WCRC's UK's Most Powerful 100 Brands 2026, with a WCRC Power Score of 66.04 out of 100.

What makes Aston Martin powerful?

Aston Martin carries more than a century of British sports car heritage and a global profile boosted by James Bond films and Formula 1.

What is Aston Martin's revenue?

£1.3bn revenue (FY2025, year to Dec 2025, -20.6%), group revenue of Aston Martin Lagonda Global Holdings plc, as per company filings.

Who founded and owns Aston Martin?

Aston Martin was founded in 1913 by Lionel Martin and Robert Bamford. It is owned by Aston Martin Lagonda Global Holdings plc and based in Gaydon, England.

Who leads Aston Martin?

Adrian Hallmark, Chief Executive Officer.

What is Aston Martin's biggest challenge?

Persistent losses and debt: revenue fell 21% in 2025 and the pre-tax loss widened to 364 million pounds.

Also featured in

Key facts

BrandAston Martin
Company / ownerAston Martin Lagonda Global Holdings plc
HeadquartersGaydon, England, United Kingdom
Founded1913
Founder(s)Lionel Martin and Robert Bamford
LeadershipAdrian Hallmark, Chief Executive Officer
Latest revenue£1.3bn revenue (FY2025, year to Dec 2025, -20.6%), group revenue of Aston Martin Lagonda Global Holdings plc, as per company filings
SectorAutomotive & Mobility
Websiteastonmartin.com
Home countryUnited Kingdom

Sources

  • Revenue figure published by Aston Martin Lagonda Global Holdings plc
  • Company website, official announcements and press releases
  • Published interviews and statements by the leadership
  • WCRC Business Intelligence Unit research: consumer sentiment, ratings and reviews, search demand, media and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the parameters behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
For Aston Martin – badge and citation

Show the badge on your website

WCRC UK's Most Powerful 100 Brands 2026 badge: Aston Martin #38

Paste the code into your website's HTML. The badge must link back to this page and may not be altered. Download the badge: navy (SVG), white (SVG). For print or high-resolution files, write to consulting@wcrcint.com.

Work with WCRC

Want to go deeper?

The WCRC Business Intelligence Unit can walk you through the research behind this ranking and what it means for your brand, your market or your story.

Contact us: consulting@wcrcint.com

Disclaimer
  1. Who was considered. Only brands whose owners publish financial results were considered. Brands that do not publish their financials have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands generally qualify through UK founding or an owner headquartered in the UK for more than 30 years, together with current UK ownership and control. Dove and Formula 1 are included as classification exceptions. WCRC carries forward the British classification assigned to each in its global 2026 ranking. This classification does not establish that either brand meets the standard UK ownership and control test.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand. No brand paid to be included, and inclusion cannot be bought.
  4. Not a valuation. The WCRC Power Score measures brand strength across 50 parameters. It is not a financial valuation of any brand or company, including on the Most Valuable list.
  5. Not advice. Nothing on this site is investment, financial or purchasing advice. Do not rely on it to make decisions of that kind.
  6. Scores. Scores are WCRC's assessment at the time of research. They are opinions, not measurements, and may be revised.
  7. Revenue and facts. Revenue is shown as reported in company filings and published results for the latest available financial year. WCRC has not audited any figure. Facts in the brand articles are checked twice against independent public sources, but errors are possible.
  8. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  9. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  10. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC Power Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  11. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.