Ranked on WCRC's Consumer Trust & Sentiment pillar, which weighs reputation, reviews, satisfaction and how people talk about a brand.
Brands that keep their published World's Most Powerful 100 score (Dove, Formula 1, Rolls-Royce, Tesco) are shown in the main ranking, as their pillar detail sits on the global list.
| # | Brand | Trust score | Sector | UK rank |
|---|---|---|---|---|
| 1 | Dettol | 74 | Consumer & FMCG | #13 |
| 2 | John Lewis | 74 | Retail & E-Commerce | #21 |
| 3 | Nationwide | 74 | Banking & Financial Services | #27 |
| 4 | Marks & Spencer | 72 | Retail & E-Commerce | #20 |
| 5 | The Economist | 72 | Media & Entertainment | #25 |
| 6 | Panadol | 72 | Healthcare & Pharma | #26 |
| 7 | Waitrose | 72 | Retail & E-Commerce | #30 |
| 8 | AstraZeneca | 70 | Healthcare & Pharma | #5 |
| 9 | BBC | 70 | Media & Entertainment | #9 |
| 10 | Johnnie Walker | 70 | Drinks & Spirits | #12 |
| 11 | JCB | 70 | Automotive & Mobility | #15 |
| 12 | Wise | 70 | Technology & Digital | #16 |
| 13 | Raspberry Pi | 70 | Technology & Digital | #39 |
| 14 | Glenfiddich | 70 | Drinks & Spirits | #40 |
| 15 | Greggs | 70 | Hospitality & Travel | #42 |
| 16 | Nurofen | 70 | Consumer & FMCG | #44 |
| 17 | Twinings | 70 | Consumer & FMCG | #46 |
| 18 | Premier Inn | 70 | Hospitality & Travel | #54 |
| 19 | Jet2 | 70 | Hospitality & Travel | #63 |
| 20 | Gaviscon | 70 | Consumer & FMCG | #75 |
| 21 | Warburtons | 70 | Consumer & FMCG | #81 |
| 22 | GSK | 68 | Healthcare & Pharma | #7 |
| 23 | Octopus Energy | 68 | Energy & Utilities | #11 |
| 24 | Durex | 68 | Consumer & FMCG | #19 |
| 25 | Monzo | 68 | Technology & Digital | #24 |
Questions people ask
What is the most trusted brand in the UK?
Dettol has the highest consumer trust score among the brands scored on the five pillars in WCRC's 2026 research.
Which British brands do people trust most?
Dettol, John Lewis, Nationwide, Marks & Spencer, The Economist, Panadol, Waitrose, AstraZeneca, BBC, Johnnie Walker.
How does WCRC measure trust?
Consumer Trust & Sentiment is 26% of the WCRC Power Score. It covers reputation, reviews and ratings, satisfaction and sentiment.
Part of WCRC's UK's Most Powerful 100 Brands 2026. See all the lists · How the ranking works
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Want the full picture? For the detailed methodology, a brand's full assessment report, or the parameters behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
- Who was considered. Only brands whose owners publish financial results were considered. Brands that do not publish their financials have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
- Eligibility. Ranked brands generally qualify through UK founding or an owner headquartered in the UK for more than 30 years, together with current UK ownership and control. Dove and Formula 1 are included as classification exceptions. WCRC carries forward the British classification assigned to each in its global 2026 ranking. This classification does not establish that either brand meets the standard UK ownership and control test.
- Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand. No brand paid to be included, and inclusion cannot be bought.
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