Fever-Tree in brief
- Rank: #76 of 100 in UK's Most Powerful 100 Brands 2026; #7 of 8 in Drinks & Spirits.
- WCRC Power Score: 63.12 out of 100.
- Founded: 2003, by Tim Warrillow and Charles Rolls.
- Owner: Fevertree Drinks plc, London, England.
- Leadership: Tim Warrillow, Co-founder and Chief Executive Officer.
- Latest revenue: £325m revenue (FY2025, year to Dec 2025, -11.8%), group revenue of Fevertree Drinks plc, as per company filings.
What makes Fever-Tree powerful
Fever-Tree changed the way bars and drinkers think about tonic. Started by Tim Warrillow and Charles Rolls in 2003, with its first tonic on sale in 2005, on the idea that a quarter of a gin and tonic should be as good as the gin, it built a premium mixer category that rivals have since copied. Its brand revenue on an adjusted basis rose 4% at constant currency in 2025 to 372.7 million pounds.
The brand's next chapter is the United States, now its largest market. In 2025 adjusted US revenue rose 6% at constant currency to 131.9 million pounds, and a new partnership with Molson Coors, which took an 8.5% stake for 71 million pounds and bought its US operation, gives Fever-Tree access to one of America's biggest drinks distribution networks while it keeps control of the brand.
Molson Coors paid 71.0 million pounds for an 8.5% stake in Fevertree Drinks and bought its US business for 25.4 million dollars.
Why Fever-Tree ranks #76
Fever-Tree ranks 76th with a WCRC Power Score of 63.12, between Gaviscon above and Paul Smith below. Trust (66) is its strongest pillar, reflecting a premium mixer brand bartenders and drinkers rely on, and product and innovation (64) reflects a range now 45% beyond tonic. Positioning (62) and digital and financial (62) are held back by a shrinking UK market and lower statutory revenue, and sustainability and governance (60) by packaging cost pressures.
The Achilles' heel
Fever-Tree's UK sales fell 2% in 2025 as consumers drank less and supermarket competition intensified. Adjusted EBITDA dropped 16% to 42.4 million pounds, hit by costs including a new UK packaging levy. The Molson Coors deal also means it now books a share of US partnership profit rather than the full margin, making it more reliant on a partner for growth.
The 2026 story
Fever-Tree's 2025 results in March 2026 showed statutory revenue of 325.0 million pounds after the shift of its US business into the Molson Coors partnership, with adjusted revenue up 2% to 375.3 million pounds. Tim Warrillow called 2025 a pivotal year. The company plans a further 30 million pound buyback in 2026 after 100 million pounds in 2025, and kept its 2026 expectations unchanged.
Pillar profile
Provisional desk scores out of 100, for the WCRC Business Intelligence Unit to validate.
Versus its nearest rivals
Questions people ask
What rank is Fever-Tree in WCRC's UK's Most Powerful Brands 2026?
Fever-Tree ranks #76 of 100 in WCRC's UK's Most Powerful 100 Brands 2026, with a WCRC Power Score of 63.12 out of 100.
What makes Fever-Tree powerful?
Fever-Tree created the premium mixer category and remains its best-known brand, now with Molson Coors as a US distribution partner and shareholder.
What is Fever-Tree's revenue?
£325m revenue (FY2025, year to Dec 2025, -11.8%), group revenue of Fevertree Drinks plc, as per company filings.
Who founded and owns Fever-Tree?
Fever-Tree was founded in 2003 by Tim Warrillow and Charles Rolls. It is owned by Fevertree Drinks plc and based in London, England.
Who leads Fever-Tree?
Tim Warrillow, Co-founder and Chief Executive Officer.
What is Fever-Tree's biggest challenge?
Its home UK market is shrinking and margins have been squeezed by glass, freight and packaging levies.
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Key facts
| Brand | Fever-Tree |
|---|---|
| Company / owner | Fevertree Drinks plc |
| Headquarters | London, England, United Kingdom |
| Founded | 2003 |
| Founder(s) | Tim Warrillow and Charles Rolls |
| Leadership | Tim Warrillow, Co-founder and Chief Executive Officer |
| Latest revenue | £325m revenue (FY2025, year to Dec 2025, -11.8%), group revenue of Fevertree Drinks plc, as per company filings |
| Sector | Drinks & Spirits |
| Website | fever-tree.com |
| Home country | United Kingdom |
Sources
- Revenue figure published by Fevertree Drinks plc
- Company website, official announcements and press releases
- Published interviews and statements by the leadership
- WCRC Business Intelligence Unit research: consumer sentiment, ratings and reviews, search demand, media and social data
