#35 of 100 – Consumer & FMCG

Lush

Poole-based maker and retailer of handmade cosmetics, known for bath bombs and shampoo bars.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Provisional score
WCRC UK's Most Powerful 100 Brands 2026 badge: Lush #35
Power Score66.36out of 100
UK rank#35 of 100
HeadquartersPoole, England
Founded1995
Latest revenue£736m revenue
Global rankOutside top 100

Lush in brief

  • Rank: #35 of 100 in UK's Most Powerful 100 Brands 2026; #4 of 14 in Consumer & FMCG.
  • WCRC Power Score: 66.36 out of 100.
  • Founded: 1995, by Mark Constantine, Mo Constantine, Rowena Bird, Helen Ambrosen, Liz Bennett and Paul Greeves.
  • Owner: Lush Cosmetics Limited (privately owned), Poole, England.
  • Leadership: Mark Constantine, Co-founder and Chief Executive.
  • Latest revenue: £736m revenue (FY2025, year to Jun 2025), group revenue of Lush Cosmetics Limited, as per company filings.

What makes Lush powerful

Lush has built one of the most recognisable shop experiences on the British high street, Founded in Poole in 1995, it makes its products by hand and has stayed privately owned and founder-led for three decades, with co-founder Mark Constantine still chief executive.

That distinct identity is still drawing shoppers. In the year to June 2025 total Lush brand sales rose 9.2% to 836.7 million pounds, like-for-like turnover rose 8%, and EBITDA swung to a profit of 28.4 million pounds. Lush controls its own manufacturing and retail, which gives it tight control of quality, pricing and its story. It had 886 shops in 2024, and cross-brand collaborations brought in about 34 million pounds of sales in its latest year, a sign the name travels beyond its own counters.

A surge of more than 400% in cocoa prices cost Lush an extra 3.1 million pounds in its 2025 financial year.

Why Lush ranks #35

Lush ranks 35th with a WCRC Power Score of 66.36, below Standard Chartered and above NatWest. Sustainability & governance is its strongest pillar at 70, matching its ethics-led identity, and Trust scores 68. Positioning & recall is 66 and Product & innovation 64. Digital & financial, at 62, is its weakest pillar, reflecting pre-tax losses in recent years and rising net debt.

The Achilles' heel

Lush's finances are its weak spot. It made a pre-tax loss of 6.7 million pounds in its 2025 financial year, after a 52.1 million pound loss the year before, and net debt rose to 22.2 million pounds. Commodity shocks such as cocoa hit its handmade model directly, and a large shop estate is costly when high street footfall is uncertain.

The 2026 story

Lush's results for the year to June 2025, published in April 2026, showed turnover of 736.2 million pounds, like-for-like growth of 8% and a much narrower pre-tax loss of 6.7 million pounds, down from 52.1 million pounds. Total brand sales rose 9.2% to 836.7 million pounds, while soaring cocoa prices added 3.1 million pounds in costs and net debt rose to 22.2 million pounds.

Pillar profile

Brand Positioning & Recall (28%)
66
Consumer Trust & Sentiment (26%)
68
Product, Innovation & Delivery (20%)
64
Sustainability, Governance & ESG (16%)
70
Digital Presence & Financial Soundness (10%)
62

Provisional desk scores out of 100, for the WCRC Business Intelligence Unit to validate.

Versus its nearest rivals

Questions people ask

What rank is Lush in WCRC's UK's Most Powerful Brands 2026?

Lush ranks #35 of 100 in WCRC's UK's Most Powerful 100 Brands 2026, with a WCRC Power Score of 66.36 out of 100.

What makes Lush powerful?

Lush owns a distinctive, ethics-led brand that sells through its own shops worldwide, with total brand sales of 836.7 million pounds in its latest year.

What is Lush's revenue?

£736m revenue (FY2025, year to Jun 2025), group revenue of Lush Cosmetics Limited, as per company filings.

Who founded and owns Lush?

Lush was founded in 1995 by Mark Constantine, Mo Constantine, Rowena Bird, Helen Ambrosen, Liz Bennett and Paul Greeves. It is owned by Lush Cosmetics Limited (privately owned) and based in Poole, England.

Who leads Lush?

Mark Constantine, Co-founder and Chief Executive.

What is Lush's biggest challenge?

Lush is only just returning towards profit, with pre-tax losses in each of its last two years and rising net debt.

Also featured in

Key facts

BrandLush
Company / ownerLush Cosmetics Limited (privately owned)
HeadquartersPoole, England, United Kingdom
Founded1995
Founder(s)Mark Constantine, Mo Constantine, Rowena Bird, Helen Ambrosen, Liz Bennett and Paul Greeves
LeadershipMark Constantine, Co-founder and Chief Executive
Latest revenue£736m revenue (FY2025, year to Jun 2025), group revenue of Lush Cosmetics Limited, as per company filings
SectorConsumer & FMCG
Websitelush.com
Home countryUnited Kingdom

Sources

  • Annual report and published financial results of Lush Cosmetics Limited
  • Company website, official announcements and press releases
  • Published interviews and statements by the leadership
  • WCRC Business Intelligence Unit research: consumer sentiment, ratings and reviews, search demand, media and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the parameters behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results were considered. Brands that do not publish their financials have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands generally qualify through UK founding or an owner headquartered in the UK for more than 30 years, together with current UK ownership and control. Dove and Formula 1 are included as classification exceptions. WCRC carries forward the British classification assigned to each in its global 2026 ranking. This classification does not establish that either brand meets the standard UK ownership and control test.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand. No brand paid to be included, and inclusion cannot be bought.
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