Rightmove in brief
- Rank: #66 of 100 in UK's Most Powerful 100 Brands 2026; #9 of 12 in Technology & Digital.
- WCRC Power Score: 64.00 out of 100.
- Founded: 2000, by Countrywide, Connells, Halifax and Royal & SunAlliance.
- Owner: Rightmove plc, Milton Keynes, England.
- Leadership: Johan Svanström, Chief Executive Officer.
- Latest revenue: £425m revenue (FY2025, year to Dec 2025, +9.0%), group revenue of Rightmove plc, as per company filings.
What makes Rightmove powerful
Rightmove has become the place Britain goes to look at houses. Founded in 2000 by four estate agency and property groups, it recorded 16.8 billion minutes spent on the site in 2025. That audience means agents and housebuilders feel they must list with it, whatever the price.
The result is one of the most profitable businesses on the London market. In 2025 revenue rose 9% to 425.1 million pounds. Under chief executive Johan Svanström, Rightmove is adding mortgages, rental services and AI tools, including a conversational search product built with Google Cloud, to deepen its role in each property move.
Visitors spent 16.8 billion minutes on Rightmove in 2025, according to the company.
Why Rightmove ranks #66
Rightmove ranks 66th with a WCRC Power Score of 64.00, between Dr. Martens above and Auto Trader below. Digital and financial (76) is one of the highest scores in its band, reflecting revenue of 425.1 million pounds and high profitability. Trust (64) and Product and innovation (64) are middling, Positioning and recall (62) is modest for a household name, and Sustainability and governance (60) holds it back, as agents resent price rises and AI threatens portals.
The Achilles' heel
Rightmove's dominance invites a new kind of threat: AI assistants that could answer property searches directly, bypassing portals. Its plan to step up AI spending cut guidance to 3% to 5% profit growth in 2026 and hit its share price. Agents also resent its price rises, and rivals such as CoStar's OnTheMarket are spending heavily to win them over.
The 2026 story
Rightmove's 2025 results, published on 27 February 2026, showed revenue up 9% to 425.1 million pounds. Johan Svanström defended the company's bigger AI investment and played down the threat from ChatGPT, but guidance for 2026 operating profit growth of 3% to 5% disappointed some investors.
Pillar profile
Provisional desk scores out of 100, for the WCRC Business Intelligence Unit to validate.
Versus its nearest rivals
Questions people ask
What rank is Rightmove in WCRC's UK's Most Powerful Brands 2026?
Rightmove ranks #66 of 100 in WCRC's UK's Most Powerful 100 Brands 2026, with a WCRC Power Score of 64.00 out of 100.
What makes Rightmove powerful?
Its audience is so large that agents and housebuilders feel they must list with it, which gives Rightmove strong pricing power and one of the most profitable business models on the London market.
What is Rightmove's revenue?
£425m revenue (FY2025, year to Dec 2025, +9.0%), group revenue of Rightmove plc, as per company filings.
Who founded and owns Rightmove?
Rightmove was founded in 2000 by Countrywide, Connells, Halifax and Royal & SunAlliance. It is owned by Rightmove plc and based in Milton Keynes, England.
Who leads Rightmove?
Johan Svanström, Chief Executive Officer.
What is Rightmove's biggest challenge?
Investors fear AI search tools could bypass portals, and its decision to spend more on AI has cut profit growth guidance.
Also featured in
- Most powerful Technology & Digital brands
- Fastest-Growing British Brands
- Most powerful brands in England
Key facts
| Brand | Rightmove |
|---|---|
| Company / owner | Rightmove plc |
| Headquarters | Milton Keynes, England, United Kingdom |
| Founded | 2000 |
| Founder(s) | Countrywide, Connells, Halifax and Royal & SunAlliance |
| Leadership | Johan Svanström, Chief Executive Officer |
| Latest revenue | £425m revenue (FY2025, year to Dec 2025, +9.0%), group revenue of Rightmove plc, as per company filings |
| Sector | Technology & Digital |
| Website | rightmove.co.uk |
| Home country | United Kingdom |
Sources
- Revenue figure published by Rightmove plc
- Company website, official announcements and press releases
- Published interviews and statements by the leadership
- WCRC Business Intelligence Unit research: consumer sentiment, ratings and reviews, search demand, media and social data
