WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition
Gucci
Gucci is an Italian luxury fashion house, founded in Florence in 1921 and owned by the luxury group Kering. It operates 635 stores worldwide, and its horsebit loafer entered the permanent collection of New York's Museum of Modern Art in 1985. Gucci's revenue was EUR7.65bn in 2024 and fell 22% to EUR5.99bn in 2025, prompting a turnaround led by new creative direction under Demna and new Kering chief executive Luca de Meo. WCRC's research found its greatest strengths in one of the most recognised visual identities in luxury, built on the GG monogram and horsebit, very high global recall and a rich in-store and packaging experience.
- Sector
- Luxury & Fashion
- Region
- Europe
- Country
- Italy
- WCRC research
- Full 50-parameter assessment
What WCRC found
Iconic visual identity, with the GG monogram and horsebit among the most recognised marks in luxury.
Very high global recall as a household name in Italian luxury fashion.
Rich luxury experience across its 635 stores and packaging.
What holds it back: Momentum has turned sharply negative: revenue fell 22% in 2025 and the European Commission fined Gucci EUR119.7m for price-fixing in October 2025.
Status in the 2026 edition
Gucci was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.
WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.
Most powerful Luxury & Fashion brands
#4 Hermès, #16 Louis Vuitton, #21 Chanel, #30 Cartier, #36 Dior, #37 Tiffany & Co.
Questions people ask
Is Gucci in the WCRC World's Most Powerful 100 Brands 2026?
Gucci was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.
Which Luxury & Fashion brands are ranked in 2026?
The most powerful Luxury & Fashion brands in the 2026 ranking are Hermès (#4), Louis Vuitton (#16), Chanel (#21), Cartier (#30), Dior (#36), Tiffany & Co. (#37).