Gillette in brief
- Rank: #54 of 100 in America's Most Powerful 100 Brands 2026; #7 of 13 in Consumer & FMCG.
- WCRC Power Score: 72.64 out of 100.
- Founded: 1901, by King C. Gillette.
- Owner: The Procter & Gamble Company, Boston, Massachusetts.
- Leadership: Shailesh Jejurikar, President and CEO.
- Latest revenue: $87.0bn revenue (FY2026, year to Jun, +3.3%), group revenue of The Procter & Gamble Company, as per company filings.
What makes Gillette powerful
Gillette's power comes from more than 120 years of shaving technology and a global reach few consumer brands can match. Procter & Gamble says the brand serves over 800 million consumers worldwide. That scale lets Gillette lead with new products and charge for them. In the July to September 2026 quarter, P&G's Grooming segment, home to Gillette, grew organic sales by about 5%, driven by innovation-based pricing in North America and in the region covering India, the Middle East and Africa.
Sport keeps the brand in front of fans. Gillette has partnered with leagues and teams in football, soccer, basketball, baseball, motorsports and esports. In April 2026 it signed a multi-year deal to become the Official Shave partner of the National Hockey League in Canada, starting with the 2026-27 season. Those ties help keep a century-old name current with each new generation of shavers.
Procter & Gamble says Gillette serves over 800 million consumers worldwide.
Why Gillette ranks #54
Gillette sits at #54 with a WCRC Power Score of 72.64, just behind Ralph Lauren and Levi's and just ahead of Qualcomm and Oracle. Its positioning and recall are very strong, and P&G's backing adds financial and governance strength. But it competes in a mature category where growth comes from price rather than volume, which holds it back against the two fashion brands above. Its trusted name keeps it narrowly ahead of the two technology brands below.
The Achilles' heel
Gillette's Achilles' heel is that growth now relies on higher prices, not more shavers. In the July to September 2026 quarter, P&G's Grooming segment grew on price and product mix, with pricing adding 3.5 percentage points, while volume fell 0.4%. Subscription razor brands and changing grooming habits compete for the same customers. If shoppers stop accepting price increases, growth could stall.
The 2026 story
Gillette's 2026 has combined sports marketing with steady growth. In April it announced a multi-year partnership with the NHL in Canada, naming it the league's Official Shave partner from the 2026-27 season. Jennifer Seiler, senior vice president of Gillette Canada, called the NHL "one of the world's most iconic sports leagues." On Oct. 22 P&G reported first-quarter fiscal 2027 results in which Grooming net sales rose 4%. Chief executive Shailesh Jejurikar credited "sharpened execution of our integrated strategy." P&G is also partway through a two-year restructuring plan, announced in June 2025, with expected pretax charges of $1 billion to $1.6 billion.
Pillar profile
Provisional desk scores out of 100, for the WCRC Business Intelligence Unit to validate.
Versus its nearest rivals
Questions people ask
What rank is Gillette in WCRC's America's Most Powerful Brands 2026?
Gillette ranks #54 of 100 in WCRC's America's Most Powerful 100 Brands 2026, with a WCRC Power Score of 72.64 out of 100.
What makes Gillette powerful?
Gillette has led shaving for over a century with constant blade innovation.
What is Gillette's revenue?
$87.0bn revenue (FY2026, year to Jun, +3.3%), group revenue of The Procter & Gamble Company, as per company filings.
Who founded and owns Gillette?
Gillette was founded in 1901 by King C. Gillette. It is owned by The Procter & Gamble Company and based in Boston, Massachusetts.
Who leads Gillette?
Shailesh Jejurikar, President and CEO.
What is Gillette's biggest challenge?
Subscription razor brands and changing grooming trends.
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Key facts
| Brand | Gillette |
|---|---|
| Company / owner | The Procter & Gamble Company |
| Headquarters | Boston, Massachusetts, United States |
| Founded | 1901 |
| Founder(s) | King C. Gillette |
| Leadership | Shailesh Jejurikar, President and CEO |
| Latest revenue | $87.0bn revenue (FY2026, year to Jun, +3.3%), group revenue of The Procter & Gamble Company, as per company filings |
| Sector | Consumer & FMCG |
| Website | gillette.com |
| Country of origin | United States |
Sources
- Annual report (Form 10-K) and financial results of The Procter & Gamble Company filed with the US Securities and Exchange Commission
- Company website, official announcements and press releases
- Published interviews and statements by the leadership
- WCRC Business Intelligence Unit research: consumer sentiment, ratings and reviews, search demand, media and social data
