Most Powerful American Retail & E-Commerce Brands 2026

Q: What is the most powerful retail & e-commerce brand in America?

Amazon is America's most powerful retail & e-commerce brand of 2026, with a WCRC Power Score of 81.59 (#7 overall).

Sector leader: Amazon (#7 overall)
Brands in the top 100: 9
Average Power Score: 72.88

#	Brand	US rank	Company	Power Score
1	Amazon	#7	Amazon.com, Inc.	81.59
2	Costco	#10	Costco Wholesale Corporation	79.43
3	Walmart	#29	Walmart Inc.	74.64
4	Home Depot	#39	The Home Depot, Inc.	74.01
5	Target	#63	Target Corporation	71.88
6	Lowe's	#73	Lowe's Companies, Inc.	70.68
7	Best Buy	#89	Best Buy Co., Inc.	69.60
8	DoorDash	#99	DoorDash, Inc.	67.20
9	CVS	#100	CVS Health Corporation	66.88

Questions people ask

What is the most powerful retail & e-commerce brand in America?

Amazon is America's most powerful retail & e-commerce brand of 2026, with a WCRC Power Score of 81.59 (#7 overall).

How many retail & e-commerce brands are in America's Most Powerful 100?

9 brands from retail & e-commerce are in the 2026 ranking.

Which are the best American retail & e-commerce brands?

By WCRC Power Score, the top ones are Amazon, Costco, Walmart, Home Depot, Target.

Part of WCRC's America's Most Powerful 100 Brands 2026. See all the lists · How the ranking works

Explore every list

ListBrands by sectorThe most powerful American brands in each of 13 sectors, from technology to telecom.ListAmerica's 50 Most Valuable BrandsThe 50 strongest American brands of 2026 on the WCRC Power Score.ListTop 10 Best American BrandsThe ten best American brands of 2026, with what puts each one on top.ListBiggest American Brands by RevenueThe 25 American brands with the largest company revenue, one per company.ListIconic American Heritage Brands16 brands founded before 1900 that are still among America's most powerful.ListAmerican Global PowerhousesThe 45 American brands that also rank in WCRC's World's Most Powerful 100.ListMost Powerful Brands by StateWhere America's 100 most powerful brands are headquartered, across 25 states.MethodHow the ranking worksThe five pillars of the WCRC Power Score and who qualifies.

Want the full picture? For the detailed methodology, a brand's full assessment report, or the parameters behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.

Disclaimer

Financials. Only brands whose owners publish financial results were considered for this research. Brands that do not publish their financials have not been assessed or ranked.

Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand, and it is not investment, financial or purchasing advice.

Facts and figures. Revenue is shown as reported in company filings and published results for the latest completed financial year. For brands that are part of a larger company, the figure shown is the owner's group revenue unless stated otherwise. WCRC has not audited these figures. Scores for brands in the World's Most Powerful 100 Brands 2026 are their published global WCRC Power Scores; all other scores are provisional and subject to validation by the WCRC Business Intelligence Unit.

Trademarks. Brand names and trademarks belong to their owners. Their use here does not imply any affiliation with or endorsement by WCRC.

Corrections. To report an error or request a review, write to consulting@wcrcint.com.