Australia & New Zealand's Most Trusted D2C Brands 2026 › NRMA
#2 of 100 – Mobility & Auto

NRMA

Motoring club that sells roadside assistance memberships direct and also runs SIXT car and truck rental, holiday parks, ferries and an electric vehicle charging network.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 92/100
NRMA ranked #2 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score87.64out of 100
ANZ D2C rank#2 of 100
HeadquartersSydney, NSW, Australia
Founded1920
Latest revenueA$1,018M group revenue (FY2026)
Trust pillar92/100

The NRMA story

The NRMA was formed in 1920 at a meeting of about 50 people at Sydney Town Hall. It is a mutual owned by its members. It is one of 12 Mobility & Auto brands in this year's ranking, where it places #1.

Why people trust NRMA

It is owned by its 3.6 million members rather than shareholders.

The watch-out

Net profit after tax fell to A$1.0M in 2026, and the NRMA Insurance brand belongs to a separate company (IAG), which can confuse customers.

Why NRMA ranks #2

Strongest of the four trust-led pillars

Consumer Trust & Sentiment, scored 92 out of 100.

Room to grow

Brand Positioning, scored 84 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. NRMA scores 87.64 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
92
Brand Recall (18%)
92
Brand Positioning (15%)
84
Brand Love (15%)
84
Product, Innovation & Delivery (10%)
84
Digital & Financial Soundness (6%)
78
Governance & ESG (4%)
84

Versus its nearest rivals

1Peter AlexanderFashion · 88.262NRMAMobility · 87.643Aussie BroadbandTech · 86.904AA InsuranceInsurance · 86.725Southern Cross Health SocietyInsurance · 85.34

Questions people ask

What rank is NRMA in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

NRMA ranks #2 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 87.64 out of 100.

Why is NRMA trusted?

It is owned by its 3.6 million members rather than shareholders.

What is NRMA's revenue?

A$1,018M group revenue (FY2026), as per company filings.

Who owns NRMA?

NRMA is owned by Member-owned mutual. It was founded in 1920 in Australia and is based in Sydney, NSW, Australia.

What is NRMA's biggest challenge?

Net profit after tax fell to A$1.0M in 2026, and the NRMA Insurance brand belongs to a separate company (IAG), which can confuse customers.

Key facts

BrandNRMA
Company / ownerMember-owned mutual
HeadquartersSydney, NSW, Australia
Founded1920
Founder(s)Not listed in our verified sources
Latest revenueA$1,018M group revenue (FY2026), as per company filings
SectorMobility & Auto
Country of originAustralia

Sources

  • Financial accounts lodged with the regulator (ASIC or the New Zealand Companies Office) or published by the company
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.