The Aussie Broadband story
Aussie Broadband was founded in Australia in 2008 by Phillip Britt and John Reisinger and is owned today by Public (ASX: ABB), Aussie Broadband Ltd. It is one of 8 Tech & Subscriptions brands in this year's ranking, where it places #1.
Why people trust Aussie Broadband
Its customer service centres are based wholly in Australia and it won Roy Morgan's Internet Service Provider of the Year award for the third time in April 2024.
The watch-out
The company flags increased price sensitivity and heavy promotional activity in the market as a challenge for keeping customers.
Why Aussie Broadband ranks #3
Consumer Trust & Sentiment, scored 91 out of 100.
Brand Recall, scored 80 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Aussie Broadband scores 86.90 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Aussie Broadband in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
Aussie Broadband ranks #3 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 86.90 out of 100.
Why is Aussie Broadband trusted?
Its customer service centres are based wholly in Australia and it won Roy Morgan's Internet Service Provider of the Year award for the third time in April 2024.
What is Aussie Broadband's revenue?
A$1,295M group revenue (FY2026, year ended 30 Jun 2026; includes business and wholesale customers), as per company filings.
Who owns Aussie Broadband?
Aussie Broadband is owned by Public (ASX: ABB), Aussie Broadband Ltd. It was founded in 2008 in Australia and is based in Morwell, VIC, Australia.
What is Aussie Broadband's biggest challenge?
The company flags increased price sensitivity and heavy promotional activity in the market as a challenge for keeping customers.
Key facts
| Brand | Aussie Broadband |
|---|---|
| Company / owner | Public (ASX: ABB), Aussie Broadband Ltd |
| Headquarters | Morwell, VIC, Australia |
| Founded | 2008 |
| Founder(s) | Phillip Britt and John Reisinger |
| Latest revenue | A$1,295M group revenue (FY2026, year ended 30 Jun 2026; includes business and wholesale customers), as per company filings |
| Sector | Tech & Subscriptions |
| Country of origin | Australia |
Sources
- Annual report and results announcements lodged with the ASX
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data