Australia & New Zealand's Most Trusted D2C Brands 2026 › SkinKandy
#78 of 100 – Jewellery & Eyewear

SkinKandy

Body piercing and jewellery chain with 109 stores in Australia and New Zealand at 4 July 2026 that earns its revenue from piercing services, fashion jewellery and aftercare products (its filings do not give the split or say whether the jewellery is its own label).

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 74/100
SkinKandy ranked #78 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score71.40out of 100
ANZ D2C rank#78 of 100
HeadquartersMaroochydore, QLD, Australia
Founded2010
Latest revenueA$90.5M revenue (FY2026, 52 weeks ended 4 Jul 2026; pro forma A$90.2M)
Trust pillar74/100

The SkinKandy story

SkinKandy was founded in Australia in 2010 by Mark Oliphant and is owned today by Public (ASX: SK1), Skinkandy Ltd. It is one of 4 Jewellery & Eyewear brands in this year's ranking, where it places #3.

Why people trust SkinKandy

About 750 of its 800 staff were trained piercers at the time of its listing, and its KandyClub loyalty program had 1.1 million members at the end of FY2026.

The watch-out

It only listed on the ASX in May 2026 and its growth plan relies on opening 18 to 20 stores in FY2027 and entering a second overseas market.

Why SkinKandy ranks #78

Strongest of the four trust-led pillars

Brand Positioning, scored 78 out of 100.

Room to grow

Brand Recall, scored 58 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. SkinKandy scores 71.40 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
74
Brand Recall (18%)
58
Brand Positioning (15%)
78
Brand Love (15%)
74
Product, Innovation & Delivery (10%)
74
Digital & Financial Soundness (6%)
74
Governance & ESG (4%)
66

Versus its nearest rivals

76The Hamper EmporiumFood · 71.6277JaggadFashion · 71.4278SkinKandyJewellery · 71.4079Viva LeisureHealth · 71.3680CamplifyMobility · 71.16

Questions people ask

What rank is SkinKandy in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

SkinKandy ranks #78 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 71.40 out of 100.

Why is SkinKandy trusted?

About 750 of its 800 staff were trained piercers at the time of its listing, and its KandyClub loyalty program had 1.1 million members at the end of FY2026.

What is SkinKandy's revenue?

A$90.5M revenue (FY2026, 52 weeks ended 4 Jul 2026; pro forma A$90.2M), as per company filings.

Who owns SkinKandy?

SkinKandy is owned by Public (ASX: SK1), Skinkandy Ltd. It was founded in 2010 in Australia and is based in Maroochydore, QLD, Australia.

What is SkinKandy's biggest challenge?

It only listed on the ASX in May 2026 and its growth plan relies on opening 18 to 20 stores in FY2027 and entering a second overseas market.

Key facts

BrandSkinKandy
Company / ownerPublic (ASX: SK1), Skinkandy Ltd
HeadquartersMaroochydore, QLD, Australia
Founded2010
Founder(s)Mark Oliphant
Latest revenueA$90.5M revenue (FY2026, 52 weeks ended 4 Jul 2026; pro forma A$90.2M), as per company filings
SectorJewellery & Eyewear
Country of originAustralia

Sources

  • Annual report and results announcements lodged with the ASX
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.