The Clovia story
Clovia was founded in 2013 by Neha Kant, Pankaj Vermani and is owned today by Reliance Retail (majority). It is one of 19 Fashion & Accessories brands in this year's ranking, where it places #11.
Why people trust Clovia
Size-inclusive ranges and fit guides build trust.
The watch-out
Integration within Reliance may limit its independent identity.
Why Clovia ranks #69
Consumer Trust & Sentiment, scored 74 out of 100.
Brand Recall, scored 70 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Clovia scores 72.38 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Clovia in WCRC's India's Most Trusted D2C Brands 2026?
Clovia ranks #69 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 72.38 out of 100.
Why is Clovia trusted?
Size-inclusive ranges and fit guides build trust.
What is Clovia's revenue?
US$53 mn revenue (FY24, latest reported), Reliance Retail, as per the company's filed accounts or published results.
Who owns Clovia?
Clovia is owned by Reliance Retail (majority). It was founded in 2013 and is based in Gurugram.
What is Clovia's biggest challenge?
Integration within Reliance may limit its independent identity.
Key facts
| Brand | Clovia |
|---|---|
| Company / owner | Reliance Retail (majority) |
| Headquarters | Gurugram, India |
| Founded | 2013 |
| Founder(s) | Neha Kant, Pankaj Vermani |
| Latest revenue | US$53 mn revenue (FY24, latest reported), Reliance Retail, as per company filings |
| Sector | Fashion & Accessories |
| Country of origin | India |
Sources
- Financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data