The HomeLane story
HomeLane was founded in 2014 by Srikanth Iyer, Tanuj Choudhry and is owned today by HomeLane. It is one of 13 Home & Living brands in this year's ranking, where it places #7.
Why people trust HomeLane
Fixed timelines and warranties bring trust to interiors.
The watch-out
Interiors projects carry delivery risk.
Why HomeLane ranks #70
Brand Positioning, scored 76 out of 100.
Brand Recall, scored 70 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. HomeLane scores 71.94 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is HomeLane in WCRC's India's Most Trusted D2C Brands 2026?
HomeLane ranks #70 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 71.94 out of 100.
Why is HomeLane trusted?
Fixed timelines and warranties bring trust to interiors.
What is HomeLane's revenue?
₹748 Cr revenue (FY25), as per the company's filed accounts or published results.
Who owns HomeLane?
HomeLane is owned by HomeLane. It was founded in 2014 and is based in Bengaluru.
What is HomeLane's biggest challenge?
Interiors projects carry delivery risk.
Key facts
| Brand | HomeLane |
|---|---|
| Company / owner | HomeLane |
| Headquarters | Bengaluru, India |
| Founded | 2014 |
| Founder(s) | Srikanth Iyer, Tanuj Choudhry |
| Latest revenue | ₹748 Cr revenue (FY25), as per company filings |
| Sector | Home & Living |
| Country of origin | India |
Sources
- Financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data