The Supertails story
Supertails was founded in 2021 by Varun Sadana, Vineet Khanna, Aman Tekriwal and is owned today by Supertails. It is one of 7 Kids, Pets & Gifting brands in this year's ranking, where it places #6.
Why people trust Supertails
Vet-backed care builds trust with pet parents.
The watch-out
Young and loss-making.
Why Supertails ranks #71
Brand Positioning, scored 76 out of 100.
Brand Recall, scored 62 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Supertails scores 71.66 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Supertails in WCRC's India's Most Trusted D2C Brands 2026?
Supertails ranks #71 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 71.66 out of 100.
Why is Supertails trusted?
Vet-backed care builds trust with pet parents.
What is Supertails's revenue?
₹100 Cr+ revenue (FY25), as per the company's filed accounts or published results.
Who owns Supertails?
Supertails is owned by Supertails. It was founded in 2021 and is based in Bengaluru.
What is Supertails's biggest challenge?
Young and loss-making.
Key facts
| Brand | Supertails |
|---|---|
| Company / owner | Supertails |
| Headquarters | Bengaluru, India |
| Founded | 2021 |
| Founder(s) | Varun Sadana, Vineet Khanna, Aman Tekriwal |
| Latest revenue | ₹100 Cr+ revenue (FY25), as per company filings |
| Sector | Kids, Pets & Gifting |
| Country of origin | India |
Sources
- Financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data