The Dot & Key story
Dot & Key was founded in 2018 by Anisha Sharma and is owned today by Nykaa (FSN E-Commerce). It is one of 20 Beauty & Personal Care brands in this year's ranking, where it places #4.
Why people trust Dot & Key
Effective products and bright packaging have won young buyers, with strong profits.
The watch-out
Its playful image must keep pace with science-led rivals.
Why Dot & Key ranks #17
Brand Positioning, scored 82 out of 100.
Brand Recall, scored 78 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Dot & Key scores 79.76 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Dot & Key in WCRC's India's Most Trusted D2C Brands 2026?
Dot & Key ranks #17 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 79.76 out of 100.
Why is Dot & Key trusted?
Effective products and bright packaging have won young buyers, with strong profits.
What is Dot & Key's revenue?
₹423 Cr operating revenue (FY25), Dot & Key Wellness (Nykaa), as per the company's filed accounts or published results.
Who owns Dot & Key?
Dot & Key is owned by Nykaa (FSN E-Commerce). It was founded in 2018 and is based in Kolkata.
What is Dot & Key's biggest challenge?
Its playful image must keep pace with science-led rivals.
Key facts
| Brand | Dot & Key |
|---|---|
| Company / owner | Nykaa (FSN E-Commerce) |
| Headquarters | Kolkata, India |
| Founded | 2018 |
| Founder(s) | Anisha Sharma |
| Latest revenue | ₹423 Cr operating revenue (FY25), Dot & Key Wellness (Nykaa), as per company filings |
| Sector | Beauty & Personal Care |
| Country of origin | India |
Sources
- Financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data