The Rare Rabbit story
Rare Rabbit was founded in 2015 by Manish Poddar and is owned today by Radhamani Textiles Pvt Ltd. It is one of 19 Fashion & Accessories brands in this year's ranking, where it places #1.
Why people trust Rare Rabbit
Consistent fabric quality and a premium store experience have built loyal customers.
The watch-out
Its premium pricing needs consistent quality to justify.
Why Rare Rabbit ranks #18
Brand Positioning, scored 84 out of 100.
Brand Recall, scored 78 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Rare Rabbit scores 79.52 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Rare Rabbit in WCRC's India's Most Trusted D2C Brands 2026?
Rare Rabbit ranks #18 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 79.52 out of 100.
Why is Rare Rabbit trusted?
Consistent fabric quality and a premium store experience have built loyal customers.
What is Rare Rabbit's revenue?
₹818 Cr revenue (FY25), The House of Rare, as per the company's filed accounts or published results.
Who owns Rare Rabbit?
Rare Rabbit is owned by Radhamani Textiles Pvt Ltd. It was founded in 2015 and is based in Bengaluru.
What is Rare Rabbit's biggest challenge?
Its premium pricing needs consistent quality to justify.
Key facts
| Brand | Rare Rabbit |
|---|---|
| Company / owner | Radhamani Textiles Pvt Ltd |
| Headquarters | Bengaluru, India |
| Founded | 2015 |
| Founder(s) | Manish Poddar |
| Latest revenue | ₹818 Cr revenue (FY25), The House of Rare, as per company filings |
| Sector | Fashion & Accessories |
| Country of origin | India |
Sources
- Annual report of the parent company, Radhamani Textiles Pvt Ltd, and financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data