The story of The Souled Store
The Souled Store was founded in 2013 by Vedang Patel, Rohin Samtaney, Harsh Lal, Aditya Sharma and is owned today by Souled Store Pvt Ltd. It is one of 19 Fashion & Accessories brands in this year's ranking, where it places #2.
Why people trust The Souled Store
Official licences and strong fan communities make it a trusted source of genuine merchandise.
The watch-out
Its appeal depends on licensing deals it does not control.
Why The Souled Store ranks #19
Brand Love, scored 84 out of 100.
Consumer Trust & Sentiment, scored 78 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. The Souled Store scores 79.22 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is The Souled Store in WCRC's India's Most Trusted D2C Brands 2026?
The Souled Store ranks #19 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 79.22 out of 100.
Why is The Souled Store trusted?
Official licences and strong fan communities make it a trusted source of genuine merchandise.
What is The Souled Store's revenue?
₹492 Cr operating revenue (FY25), as per the company's filed accounts or published results.
Who owns The Souled Store?
The Souled Store is owned by Souled Store Pvt Ltd. It was founded in 2013 and is based in Mumbai.
What is The Souled Store's biggest challenge?
Its appeal depends on licensing deals it does not control.
Key facts
| Brand | The Souled Store |
|---|---|
| Company / owner | Souled Store Pvt Ltd |
| Headquarters | Mumbai, India |
| Founded | 2013 |
| Founder(s) | Vedang Patel, Rohin Samtaney, Harsh Lal, Aditya Sharma |
| Latest revenue | ₹492 Cr operating revenue (FY25), as per company filings |
| Sector | Fashion & Accessories |
| Country of origin | India |
Sources
- Annual report of the parent company, Souled Store Pvt Ltd, and financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data